Google Adsense is a great way to make money online, though it is a bit harder than some years ago, since there are many factors that must be kept in mind. It is not enough to set up a low quality website with crappy content in order to put some Google Adsense ads. But if you do it right you can generate steady and great income from it.
Here I would like to show you some points that you should consider when you want to make money with Adsense.
Steps to Earn With Adsense
Find Profitable & Not Competitive Niches and Relevant Keywords
In my point of views, this is the most important thing, but at the same time it is definitely the hardest task. You can check out if a niche is profitable or not simply, by using Google’s keyword research tool, and check how much the the advertisers pay for clicks. The higher the price, the more money you will get for a click. There are many sites on the net that collect the best paying keywords.
Unfortunately, the best paying keywords are usually very competitive, so if you set up a site for it or them, it is rather hard to get high rankings in search engines, and as a result you will have less targeted traffic. Therefore, I think it is better to use less competitive keywords since you can have more traffic. If you want to earn serious money with Adsense, I suggest you to invest into a keyword research tool, as you can find profitable keywords and niches simpler.
Create Optimized and Informative Content
On your site you should offer quality content for the visitors which is a crucial factor for SEO. If your site has informative content, search engines will honor with higher rankings. Plus, the displayed ads will be much more relevant which making also makes click through rate higher.
Position you Adsense Ads Properly
The ads must be integrated into the your site as if they were the real part of it, but of course they must be on a visible place. I think the best is if you follow the suggestions of Google and check the heatmap.
Using Matching Colors
Most of the website owners think the more different the color of the ads, the better, as the visitors will surely see it. That is true, but nowadays most of the internet users know what Google Adsense is, and as they are advertisements (commercials), they do not like to click on.
Therefore, it is better to use colors that match your website, for example if the links of your site is blue, just create ads with blue links. You will see that you will have much higher click through rate (CTR).
Using Text Ads
This is my personal suggestion. I think, text ads are better not just because the CTR is higher, but as I have seen from my experiences, text ads pay much more for the clicks.
Use Adsense Optimized Theme
Fortunately, it is not hard to find a WordPress Adsense theme that offer better click through rate. These themes have been built with special layout and functions, based on the recommendations of Google and bloggers that generate great income from Adsense. Read more about the best theme here: Adsense WordPress Theme
Overall, Google Adsense is a great way to generate online income, though your website must be optimized for it.