The most important factor of an affiliate website is SEO. Your affiliate marketing website will be only successful, if ranks well in search results. The higher it ranks, the more targeted traffic you will receive. This will mean you more sales.
This post contains some useful tips on how to improve your affiliate marketing websites for search engines.
Using Keywords
Keyword research is the most critical step you have to do. You need to find keywords which are easy to rank, but at the same time they will make you money. There are many useful tools for collecting and analyzing keywords. You should keep in mind, that you will need keywords not only for the website, but each of your posts.
Then, if you find the keywords to work with, you should use them properly on your website. The most important thing is to optimize your posts for the researched keywords.
More about why keywords are important here.
Using Keywords in Titles
To get the best results, you should include the keyword in the title of your post. This is a well-known SEO technique. However, I think this is not enough in order to get the best results. You should make a compelling title, as well. If you have a title which is eye-grabbing, it will certainly have more clicks. All in all, title optimization is extremely necessary.
Writing Quality and Optimized Content
In my point of view, content is good if it is useful for readers and gives what they need. In order to serve the needs of the visitors you should offer as much 
valuable info as possible within your article. To improve the content of your affiliate website, you need to use videos and images which help them to understand why the product is useful for them if you write a product review, for example.
Moreover, you need to optimize the content for the chosen keyword, too. One of the biggest mistake you can do is to overuse the keyword. 1-2% keyword density is enough. Instead of using the same keywords over and over, use relevant keywords. Google will know what your article is about. But if the keyword density is too high you will never have rankings. The aim is to make natural content, which is for visitors and not for the search engines.
More about how to optimize your website here.
How to Have Returning Visitors
Getting traffic to your affiliate website is really hard and if you have, you should get the most from it. You need to set up a Google+, Facebook and Twitter account for your affiliate website and force your visitors to follow you. You should also use the power of RSS feed of your website and make it easy to subscribe to your feed. Last, but not least force them to subscribe to your mailing list.
These tricks can help you to increase the number of returning readers to your site. Though, you should keep in mind that they only come back if you give them what they need.
There are many other techniques which can help to improve your affiliate website, but I think these are the ones which are the most important.
A video which is worth to check
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