There is no question that Twitter and Facebook are extremely important if you have an online or even offline business, website and if you want to have traffic, want more income etc. On top of that, nowadays, search engines uses these sites as a ranking factor, so for search engine optimization they are also critical.
If you do not use these sites, you simply throw away great possibilities to be more successful. Let’s see why Facebook and Twitter are so important nowadays in details.
- The first and may be the most beneficial reason to use these sites is that you can get free, targeted traffic. The best is that you can even make yourself a bit more independent from search engines, you do not have to be afraid of algorithm changes like Panda and Penguin etc. Sharing you content across social networks can help to get steady stream of traffic. You can get website traffic from a diversified source.
- Another important reason is that they enable you to build an active, passionate community who are really interested in what you want share. This way, they will always return to check what new and useful you offer them.
- Being on Twitter and Facebook also help to improve your branding. it also helps to build trust towards your readers and even business partners. Having strong brand is crucial to have better rankings and this way you will have better rankings as well and with that more organic traffic.
- Last, but not least another great advantage of being on Twitter and Facebook is that these sites became ranking factors. The more like sand Tweets you have, the more prove for Google that your site is trustworthy, poplar, news-worthy etc. and therefore it will rank it higher.
Overall, for successful online presence using Twitter and Facebook, building a community is a must.
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Yes, but having a lot of followers and shares now are very useful for SEO, as well.
I absolutely agree with you. Facebook and Twitter can be good sources to get traffic, but I think the visitors are not so targeted.