This is a short list Google SEO tips I always use to get higher ranking in Google. Since the last update of Google called Google Panda on-page SEO became extremely influential. The old SEO strategies that were used for many years are not so effective or may be harmful. All in all, you should follow the latest changes relating to Google to be successful with search engine optimization.
Simple Google SEO Tips
Age of the Domain
Google prefers those web sites that are older. To get the most from this try to buy older domains for a new project or if you buy a new one buy it for at least 5 years.
Upgrade your Blog Regularly
Update your blog regularly, as the Google always prefers those web sites that are always up-to-date. I send posts to my blogs at least once a week and also regularly update my blog posts.
Write for your visitors
You should publish articles that provide information, not for Google but to your visitors. However, keyword density is critical, but the post must be enjoyable for your visitors. High keyword density does not mean you will have higher ranks. Also use LSI keywords.
Submit Press Releases
Submitting press releases is another excellent way to get traffic and powerful backlinks. However, to be successful with it, you should learn to write powerful press releases. A well-written one can be picked up by hundreds of publishers, and that means hundreds of links.
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Though, Flash is exceptionally attractive, but from the Google point of view, it is useless as it cannot read it, so it does not contain useful content for it.
The fact is that using meta tags used to be an effective way for SEO. Nowadays, they are not as prominent. However, well-written and compelling meta description can reach higher CTR in search results.
Using heading tags such as H1, H2 and H3 ones are still useful, but you must use them on the right way. The heading tags should follow each other, and I do not use two H1 tags. Moreover, the targeted keyword should be in the heading tags.
Setting up Sitemaps
Using sitemaps are crucial. For my WordPress blogs, I not only set up a basic sitemap, but an image and video sitemap, too. Then all these sitemaps are submitted to the main search engines. This is one of the most important among the Google SEO tips.
Mark Out Keywords
Underline, bold and italicize your the keyword you write your post around.
You should build external links to nearly all the pages of your site, not just for the home page. This shows for Google that the post has something useful to offer.
Using images is also good for SEO if you add a title and description for it with the keyword.