Everybody knows that doing SEO on a website is a must to be successful online. The most important and the first step of search engine optimization is to choose the right keywords and when you have them you should use them properly in order to get the best results.
Within this article you can find some tips how you can find and use keywords to get the best results.
Keyword Research Guidelines for Beginners
Knowing your target market helps to find keywords
The first step you should do is to choose a niche. I suggest you to go with one that is close to you since you will have more ideas what sort of keywords people may use when they search online. You just need to think about what sort of keywords you typically use in order to find information and products in that niche. This way you will have a group of keywords you can use to gather more relevant keywords.
By knowing the niche you want to work with even helps with targeting microniches – which are much less competitive – and we must not forget that it will be easier for you to publish content on your website in case you do not want to outsource it.
How does keyword research tools can help you?
In order to pick the proper keywords you should use tools. Without them you will not know how many searches are made and how profitable the keywords are. Your aim with keyword research is to find keywords that have enough searches, having low competition and profitable.
If you use keyword research software they will tell you nearly exactly the number of searches, how many sites are optimized for that keyword and even how much is usually paid for that keywords in PPC campaigns.
In my point of view, the most important factor is the competition, the smaller number of sites are optimized for a certain keyword, the more chance to have better rankings.
Of course having enough searches is crucial, since if the number searches are low only a few people will visit your website and to earn money online you need visitors.
Check out Top 10 Keyword and Niche Research Tools post to get more info on these tools.
Keywords for You Website and Pages
Your aim must be to find a main keyword for your website and find relevant ones based on the criteria above. Whenever you add a new post or any sort of content to your site you will use and optimize your content for these keywords.
This way search engines will see your website as good source of relevant information within one topic.
A simple example: For example, your main keyword is organic gardening, then you should not only write about that, but also add content for organic flower beds, how tos etc. Everything that is strongly relevant to organic gardening.
And once you have content and visitors, you can think about the ways for website monetization, which is I think the simplest step since there are so many ways such as Google Adsense or other ads like that, affiliate programs etc.
About Long Tail Keywords
These are keywords that are longer, containing at least three or more words. Since shorter keywords are generally very competitive, you should consider to find these sort of keywords. Basically, these keywords have less searches, but the competition is not so serious, so you have much higher chance that your optimized content will rank higher in search engines. Fortunately, there are good long tail keyword research software that helps you to find these sort of keywords simply.
I hope the mention tips about keyword research will help you to understand why proper keyword research is so important for SEO and for your whole online business.
More Keyword Research Tips from Others
- YouTube Keyword Research Tips and Tricks | Susan Gilbert
Most keyword research takes place through Google. But did you know you can also hone in on these inside YouTube as well?
- Manual Keyword Research Technique | SEO Techniques
Learn about manual keyword research technique for your website…