SEO is one of the key factors of successful to get traffic and to be successful online. We can talk about on-site and off-site SEO. On-site search engine optimization is about making tweaking on the site and off-site SEO is about building links and distribute the content in many ways.
To be successful with search engine optimization you should always follow the changes of search engines in order to use techniques that are effective. Here I would not like to talk about tactics that used to work, but not any more or SEO techniques that are usually neglected, but must be used.
Search Engine Optimization Do not Do’s
Picking Keyword without Analysis – Many beginners just pick a keyword for their site without knowing how competitive that keyword is or how many searches it has. You should use keywords which are not competitive, but has enough searches. In order to get these sort of words, you should do a proper keyword analyzes.
Keyword Stuffing – This used to be a SEO technique which may have brought results, but not any more, nowadays it is even harmful for your website. Filling your content with the same, or relevant keywords and phrases may be seen as keyword stuffing. The keyword density should be around 2%.
Blackhat Techniques – Simply forget them. If you use these methods, sooner or later your website will be penalized and will be de-indexed as well.
Only Use SEO to Get Traffic – Paying attention on only SEO on order to get traffic is very risky. What if your a new algorithm change comes and your site will have much lower rankings? Therefore, you should use other techniques that make you more independent form search engines. Some of these techniques are: using social networks like Facebook and Twitter, create videos to get traffic, build an email list etc.
Not Concentrating on Being on the First Page – It is a well-known fact that only the first page of the search results can bring traffic. If you have pages on the second or later result pages, optimize your articles, build more quality links until you find your site on the first page. It can be a long process, but this is the only way you can get good traffic. Having a site for a keyword within the first 3 results can bring your multiply times more traffic.
Not using internal Links – Using internal links not only help to have more page views, but also show Google that your website have more relevant content on the topic. I think, nowadays using internal linking is a rather important SEO factor.
Being Impatient – SEO is a really long process. It is not about publishing some content, building some links. It should be long stable and continuous process, but if you do it well, it can bring your great success online.